PR Manager

  • ENERGYbits
  • Boston, MA, USA
  • Mar 15, 2018
PR Healthy Food Brand Natural Brand Plant Based

Job Description

COMPANY DESCRIPTION

ENERGYbits Inc. (www.energybits.com) is a fast growing plant-based nutrition company based in Boston’s Beacon Hill area. We sell algae in tablet form that provide energy, focus, wellness and detox benefits all naturally from one ingredient and without chemicals, caffeine or sugar. Our customers are affluent health conscious consumers, athletes and wellness professionals nationwide.  We have won multiple awards for our savvy branding and high quality organically grown algae tablets that are sold online from our website www.energybits.com and through wellness practitioners and healthy retailers nationwide. We recently appeared on Shark Tank and our CEO is interviewed on podcasts and national media every week. We are hiring our first full time PR Manager to oversee and increase our visibility in national wellness media outlets.

Our PR is targeted to the upscale consumer wellness media but also to wellness trade publications. We are looking for a PR Manager who has at least 2-3 years agency experience preferably in the health and wellness sector or upscale consumer goods category who may already have contacts at national consumer wellness media. The ideal candidate will also have significant experience using the Meltwater (or Cision) media databases and will be excited by the opportunity to help grow our national healthy brand.

REQUIREMENTS

The ideal candidate will have 3-5 years Agency experience working on national media pitches in the upscale consumer wellness, athleisure, spa or CPG health food markets. Show us your talent and passion and convince us you are the perfect candidate to join our team!

  • Prefer candidates currently based in the Boston area
  • BA/BS Communications, Marketing, Public Relations from a top tier university
  • 3-5 years PR experience preferably at an agency working on national wellness, consumer goods or healthy food company
  • proven success executing national PR/Marketing campaigns
  • Exceptional written and oral communication skills
  • Extensive experience with using the Meltwater (or Cision) database
  • Extensive experience with excel, word, powerpoint, google docs
  • Strong organizational, problem solving and time management skills
  • Ability to flourish with minimal guidance, be proactive, handle uncertainty, ambiguity and the challenge of quickly evolving goals
  • Experience working at a startup is a big plus; you should be comfortable working in a small team and a fast-paced environment
  • Occasional travel to national conferences, events or media tours
  • As the winning candidates, you will be responsible for sharing the ENERGYbits story and growing our national brand visibility. You will also help establish ENERGYbits and its CEO as thought leaders in the wellness, health/nutrition, longevity, natural beauty and sports nutrition communities.

 RESPONSIBILITIES

  • Develop PR strategies that drive national media coverage of our brand in consumer, wellness, beauty, bio-hacking and consumer lifestyle media outlets
  • Craft targeted short term and long term pitches to secure top-tier coverage
  • Cultivate relationships with top consumer, wellness and lifestyle consumer media and wellness, bio-hacking, fitness and longevity podcasters
  • Build relationships and secure coverage in wellness trade media nationwide
  • Write press releases monthly for SEO and overall visibility
  • Manage and prioritize all press inquiries and interview requests
  • Send media samples, press releases, media kits and follow up every week
  • Maintain and update press contact database and meet with CEO weekly basis
  • Coordinate with our PR agency who oversees our social media
  • Set up interview dates for CEO/Founder with Podcasters
  • Secure Speaking Opportunities for CEO with National Wellness Conferences
  • Recruit, train and manager PR interns
  • Work with Events team to create event PR strategies and build media interest
  • Secure, track, and measure your results
  • Be excited and passionate about our healthy, innovative brand
  • Be a problem solver who can get things done with style and grace under pressure and deadlines.

COMPENSATION:

Compensation $40,000 - $60,000 (Contract Position)

Salary Bonuses as Company Achieves Revenue Milestones each Year

Free Bag of Algae/Month (annual value $1,500)

Paid National Holidays (6 days/year)

Complimentary Healthy lunch provided on Fridays
Stock option plan and additional benefits offered after one year for full time employees

 

OTHER INFORMATION

Start Date: May 1st.
You can work from home 1-2 days/week
Location is Boston, MA -in the Beacon Hill area

If you are not currently in the Boston area, you can still apply but there is not any relocation provided

Dress is stylish or casual – it’s your choice!
Office is closed between Christmas – New Years

Office environment is high energy, busy and fun

Sound like a fit? We can't wait to hear from you!

 

SEND RESUMES TO:

CATHARINE ARNSTON FOUNDER/CEO catharine@energybits.com

No phone calls please

First Interviews will be conducted by phone during April

Second interviews will be conducted in person at the office

Please have at least 2 professional references available